SPORTS FINANCE UGANDA

By Lambert Rusoke My subscription to Rotary International, got me in touch with the Rotary Family Health Days(RFHDs).Special days set aside by Ugandan Rotarians with their sponsorship partners, to offer free health care to the less fortunate communities. On such events, all our "corporate" world rankings are shed off, as we get to the frontline to mix shringes and all, under the supervision of medical personnel of course.  Here, we encounter jiggered village boys donning torn Manchester United “Giggs” jerseys and the like.And  after receiveing the free treatment,want to run to the nearest bare ground to imitate their idol. Football is their life.Football is their inspiration.They want to play and be like Giggs.They dream of taking on the world. And rightly so. With the football in Russia continuing, many are routing for Brazil,England,Germany,Spain.Not that they know where these nations are,but the communities we serve and live in, identify themselves mo

l Dennis Onyango didn’t fly to Russia.This much I know.And yet ,on a cursory examination and in my view,the Ugandan and Mamelodi Sundowns skipper is a safer pair of hands than a handful of those between the sticks in Moscow. Whereas this assumption may not drag the Cranes to any of the groups in Russia,I won’t hesitate  to predict that Uganda shall win this World Cup.Don’t be carried away with my rather ridiculous prediction.Am very sane.My interest is only   geared to how Ugandans can reap off from the football value chain that this prestigious tournament comes with. Lets begin with focusing on the fact that football has crowded out all other activities,from down town Kampala to rural Moroto and over to Moscow. There’s a common belief that sports stores,bars,video halls and hotels will be crowded and a bit expensive during the World Cup. Many football fans are running to the sports stores to buy their favorite team jersey.Fully branded and personalized to suit preferences

It's Bigger, Better, Bolder British singer Robbie Williams put up an ecstatic performance, that did require the intervention of a Video Assistant Referee (VAR) for his unwelcome finger pointing gesture, but the big picture was that  Russia had officially opened to the football world. His pompous style bonded well in confirming the dynamism that the beautiful game upholds. Inside the , Luzhniki Stadium Moscow , the world came to a standstill because of a football, and rightly so. In this ever evolving techy savy and youthful world, an encounter with  a football leaning populace is only a click away. The streaming of the event alone, comes with convenience and comfort, whereby,its nolonger a case of skipping work schedules or classes to catch a football game. One can follow the live streams from the various social media platforms, that are authorized to distribute the world cup content. The 2018 World Cup has cost Russia billions of dollars to stage and will make FIFA hun